Maximising Revenue with Long-Term Arcade Rentals: A Guide for UK Venues

Taylor
Sep 15
2 min read

Classic upright punch machine with padded bag and score display

Row of colourful boxing arcade machines in a venue

Maximising Revenue with Long‑Term Arcade Rentals: A Guide for UK Venues

If you're a bar owner, café manager, or venue operator in the UK, long‑term arcade machine rentals aren’t just for nostalgia — they’re smart investments. At Golden Games, we believe in building partnerships that bring both joy and profit.

Here’s how you can unlock strong returns and long‑term value with our arcade solutions.

💼 1. Understand the Revenue‑Sharing Model

What it is: Golden Games provides the machine and handles maintenance; you get a share of the earnings.
Benefits: Lower upfront cost, less risk, steady additional income.
Best practice: Monitor usage, set ideal locations in your venue (visible & accessible), and promote the machines to encourage more play.

🔧 2. Choose the Right Machines for Your Venue

Match game styles to your audience (retro, modern, multiplayer etc.)
Consider whether machines should be contactless (for convenience and hygiene)
Custom branding can help machines feel like part of your space.

🕒 3. Placement & Ambience Matter

Place machines where people gather naturally (near bars, waiting areas etc.)
Lighting, sound, and décor make a big difference. An arcade machine in a well‑lit, social spot gets more foot traffic.
Keep machines clean, fully functioning, and appealing.

🔄 4. Promote Your Machines

Let customers know via signage, your social media, and in‑venue menus.
Offer promotions: maybe “play for £1 / get a free drink token” or “arcade high score competition” nights.
Bundle arcade play with other offers: e.g. “Happy Hour + Free Game”.

🛠️ 5. Maintenance, Support, and Uptime

Golden Games handles maintenance & repairs; but you can help by ensuring easy access, powering down units safely, and reporting issues promptly.
Regular checks avoid downtime which costs missed opportunity.

📊 6. Measure & Optimize

Collect data: how many plays per machine, which games are more popular, times of peak usage.
Adjust machine mix as needed.
Review revenue sharing periodically and explore upgrading or rotating machines.

🌟 Case Study Example

“Since installing two Golden Games machines last April, our pub in Birmingham saw a 15% increase in evening footfall. The contactless feature means no fiddling with coins, and the staff report fewer issues. It’s paid for itself.”‑ Sam, Birmingham